Privacy & Cookie Policy

This policy covers wellscattleco.com, the website for Wells Cattle Co. (Rockwall) and Wells Burgers Express (Royse City). The short version: this website doesn’t ask for your personal information. We use two analytics tools, Google Analytics and Microsoft Clarity, to see how people use the site so we can improve it. We don’t show ads or sell anything about you.

What this website collects

• No accounts, forms or sign-ups. There is nothing on this site that asks for your name, email or phone number.
• Visit statistics (Google Analytics). Google Analytics tells us which pages people visit, how they found the site (for example a Google search), roughly where they’re visiting from, and what device they use. It reports this to us in aggregate, not as named individuals.
• How pages get used (Microsoft Clarity). Clarity records clicks, scrolling and mouse movement and turns them into heatmaps and anonymous session replays, so we can spot things like a button people can’t find. Microsoft keeps recordings for 30 days and summary data for up to 13 months under the Microsoft Privacy Statement.
• No advertising trackers. We don’t use Facebook pixels or ad-retargeting tools, and we don’t show ads. Neither analytics tool is used for advertising.
• Server logs. Like nearly every website, our web server automatically records basic technical details of each visit — your IP address, browser type, the page requested and the time. We use these only to keep the site running and secure, and we don’t sell or share them.
• Your last location, on your device only. When you start an online order, your browser remembers whether you picked Rockwall or Royse City, so it’s preselected next time. This is stored in your own browser (local storage), is never sent to us, and you can clear it at any time by clearing your browser’s site data.

Cookies

Google Analytics and Microsoft Clarity set first-party analytics cookies (Google’s start with _ga; Clarity’s include _clck and _clsk). They let those tools tell one visit from another and connect the pages you view in a single visit. They aren’t used for advertising, and the site sets no other cookies.

Opting out: if your browser sends a Global Privacy Control signal (built into browsers such as Firefox, Brave and DuckDuckGo, or available as a setting), the site doesn’t load either tool at all. You can also block or delete cookies in your browser settings, or use Google’s Analytics opt-out add-on. The site works the same either way.

The site also remembers your last-picked location using your browser’s local storage. That never leaves your device and isn’t used to identify or track you. Toast, our ordering partner, may use its own cookies on its ordering pages; those are covered by Toast’s policy.

Visitors from the EU and UK (GDPR)

Wells Cattle Co. is a Texas business and this site isn’t aimed at EU or UK residents, but we respect your rights under the GDPR and UK GDPR regardless. The personal data this site handles is the server-log information and the Google Analytics and Clarity statistics described above, used for our legitimate interest in running, securing and improving the site. Google and Microsoft process the analytics data for us as service providers. You can ask us what we hold about you, or ask us to delete it, by emailing the address below.

Online ordering, payments and gift cards

When you order online or buy a gift card, you leave this website for our ordering partner, Toast. Toast collects what it needs to process your order and payment, under Toast’s privacy policy. We receive your order details from Toast so we can make your food. We never see or store your full card number.

Email

If you email us, we use your message and address only to reply to you. We don’t add you to a mailing list.

Links to other sites

This site links to Toast, Facebook, Google Maps and others. Those sites have their own privacy policies, which we don’t control.

We don’t sell your information

We do not sell, rent or trade personal information, and we don’t use it for targeted advertising.

Children

This website isn’t directed at children under 13, and we don’t knowingly collect information from them.

Your choices

This site doesn’t collect your name or contact details, so there’s usually nothing for us to access, correct or delete, and you can turn off analytics yourself as described under Cookies. If you have a question or request about information related to an order or an email you sent us, contact us below and we’ll help.

Changes

If we change how this site handles information, we’ll update this page and the date at the top.

Contact

Questions about privacy: privacy@wellscattleco.com. You can also reach us on Facebook.